BUSINESS PRACTICE™ III
This unforgettable subject I got of campus. the subject told me that, our world was different with our parents' or our grandparents'. We're inside 'The Highly-Connected Era'. we faced the flat world, paperless or wireless. we called it 'The Digi-Life'. It made us becoming more and more aware and concerned that we couldn't stand here for a long time, if we got hard to be adaptable with the borderless changes. the alumni as keynote speaker at seminar said that the Digital Marketing provides several options called 'the learning steps'. they're :
Marketing Research, means searched the product related to our Market Potential, then made it repeated order (RO) by our customers, and made it sure of expired-date available. Yet, we could be dropshipper / reseller as alternative choice, if we didn't have any goods to make. Marketing research is Customers-Based Research. we might know their ages, genders, titles, educations, interests, even their family and closely person around them. we defined our customers type as below :
Cold : 'the No Idea one at all'
Warm : 'the Subscriber only to us'
Hot : 'the buying-a-lot one from us'
Afterwards, what's Internet Marketing / Digital Marketing, purpose? Well, it's to change their interest to us intensively. the speaker said, the Lead Magnet, included : Made it free to download form 'em, Gave 'em discount or Free delivery, Gave 'em fun survey through ours. etc.
the last but not at least, it's 'bout Profit Maximizer, included : Up-selling, Cross-selling, Bundling, Reselling, Reviewing
That's it for a whilst. It's gonna be continued... off course. just wait it y'all. Thanks
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